Makora is the only platform that automatically writes, optimizes, and deploys high-performance GPU code, unlocking significant cost savings and deep infrastructure performance improvements across any hardware environment. They abstract away the hardest parts of GPU infrastructure with powerful, deeply technical, opinionated AI automation.
Challenge
Makora had world-class technical depth, but the company did not yet look, sound, or feel like a serious platform. The story was fragmented, the positioning was unclear, and the website failed to communicate credibility to customers or investors. The product itself worked, but the UI and UX felt assembled rather than designed, creating friction in demos and sales conversations. There was no analytics foundation, which meant the team lacked visibility into what was resonating, what was breaking, or where to focus next. Makora did not need polish or incremental fixes. They needed a foundational reset that aligned brand, product, and narrative into a single, coherent company that could scale.
Solution
Maximize partnered with Makora and our design partner, PrettyClever, to rebuild the company from the ground up, aligning brand, product, and narrative into a single, cohesive system. We clarified Makora’s story and positioning, then translated that foundation across every surface area, including the website, product UI and UX, analytics, and external communications. The work focused on creating coherence and credibility, not hype. Every decision was anchored in making Makora easier to understand, easier to trust, and easier to sell. The result was a company that finally reflected the sophistication of its technology and was equipped with the systems and clarity needed to scale.
Results
“We came in with unclear messaging, mediocre positioning at best, and a website that ‘had zero aura.’ We are on much stronger footing. Our website looks professional and conveys a coherent story. Our product is actually designed now, instead of just being thrown together. We have analytics active. Honestly this company looks completely unrecognizable in the best way possible. We couldn’t have done it without you guys," said Waleed Atallah, Co-Founder & CEO of Makora.
By the end of the engagement, Makora had transformed from a technically impressive but hard-to-read company into a coherent, credible platform built for growth. The new brand and website clearly communicated what Makora does, who it is for, and why it matters. The redesigned product UI and UX matched the sophistication of the underlying technology, improving confidence in demos, sales conversations, and investor meetings. With analytics in place, the team gained real visibility into user behavior and performance across marketing and product. Most importantly, Makora emerged with a clear identity, a scalable product structure, and a foundation that made the company feel investable, durable, and ready for its next phase.
