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Speak API to me: crafting copy that resonates with technical audiences
Jerome Diaz 6/3/25 Jerome Diaz 6/3/25

Speak API to me: crafting copy that resonates with technical audiences

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Why most developer marketing fails and how to win them back
Jerome Diaz 5/29/25 Jerome Diaz 5/29/25

Why most developer marketing fails and how to win them back

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The silent funnel: How developer experience drives product growth
Jerome Diaz 5/23/25 Jerome Diaz 5/23/25

The silent funnel: How developer experience drives product growth

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Code over clickbait: creating content that developers actually read
Jerome Diaz 5/22/25 Jerome Diaz 5/22/25

Code over clickbait: creating content that developers actually read

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Marketing to developers isn’t about features it’s about flow
Jerome Diaz 5/21/25 Jerome Diaz 5/21/25

Marketing to developers isn’t about features it’s about flow

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Selling to skeptics: A no-BS guide to developer messaging
Jerome Diaz 5/20/25 Jerome Diaz 5/20/25

Selling to skeptics: A no-BS guide to developer messaging

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What developers hate about marketing (and how to fix it)
Jerome Diaz 5/16/25 Jerome Diaz 5/16/25

What developers hate about marketing (and how to fix it)

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The developer marketing playbook: What actually works in 2025
Jerome Diaz 5/13/25 Jerome Diaz 5/13/25

The developer marketing playbook: What actually works in 2025

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Using open source as a funnel: How to market without selling
Jerome Diaz 5/5/25 Jerome Diaz 5/5/25

Using open source as a funnel: How to market without selling

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Turning docs into demand: marketing through developer documentation
Jerome Diaz 5/2/25 Jerome Diaz 5/2/25

Turning docs into demand: marketing through developer documentation

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The API Launch Playbook: 5 Steps to a Successful Developer-Focused Rollout
Jerome Diaz 4/30/25 Jerome Diaz 4/30/25

The API Launch Playbook: 5 Steps to a Successful Developer-Focused Rollout

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PLG for dev tools: What works, what doesn’t
Jerome Diaz 4/28/25 Jerome Diaz 4/28/25

PLG for dev tools: What works, what doesn’t

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From product to platform: Positioning dev tools for scalable growth
Jerome Diaz 4/25/25 Jerome Diaz 4/25/25

From product to platform: Positioning dev tools for scalable growth

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The rise of DevRel: Why developer advocacy is the new growth engine
Jerome Diaz 4/24/25 Jerome Diaz 4/24/25

The rise of DevRel: Why developer advocacy is the new growth engine

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How to speak developer: Messaging that doesn’t make engineers cringe
Jerome Diaz 4/23/25 Jerome Diaz 4/23/25

How to speak developer: Messaging that doesn’t make engineers cringe

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Quantifying impact: A deep dive into key marketing metrics for VC investments
Mitch Wainer 2/16/24 Mitch Wainer 2/16/24

Quantifying impact: A deep dive into key marketing metrics for VC investments

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How to build a strong brand identity for your SaaS company
Rebecca Mosner 1/25/24 Rebecca Mosner 1/25/24

How to build a strong brand identity for your SaaS company

Transform your SaaS business and dominate your market by unlocking the secrets of a strong brand identity in our expert guide.

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Pre-launch jitters? Mastering the art of building hype for your startup
Rebecca Mosner 1/11/24 Rebecca Mosner 1/11/24

Pre-launch jitters? Mastering the art of building hype for your startup

Build hype for your startup launch by curating exclusive waiting lists, strategically sharing sneak peeks, leveraging influencers, seeding content early, and turning pre-launch jitters into positive momentum.

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8 essential marketing strategies for developer tools
Rebecca Mosner 1/3/24 Rebecca Mosner 1/3/24

8 essential marketing strategies for developer tools

Craft a winning developer marketing strategy by understanding their personas, generating valuable content, embracing open-source, fostering a strong community, and measuring your results.

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5 trends that will shape content marketing in 2024
Rebecca Mosner 12/7/23 Rebecca Mosner 12/7/23

5 trends that will shape content marketing in 2024

Stay ahead of the curve in the B2B landscape with these 5 cutting-edge content marketing trends for 2024.

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