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CLI, Not CRM: Why dev tools should market through their interfaces
Jerome Diaz 6/27/25 Jerome Diaz 6/27/25

CLI, Not CRM: Why dev tools should market through their interfaces

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Engineering as marketing: Turning internal tools into external demand
Jerome Diaz 6/25/25 Jerome Diaz 6/25/25

Engineering as marketing: Turning internal tools into external demand

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Community as distribution: How to make Dev communities work for growth
Jerome Diaz 6/23/25 Jerome Diaz 6/23/25

Community as distribution: How to make Dev communities work for growth

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The self-serve stack: Designing a PLG experience developers actually use
Jerome Diaz 6/20/25 Jerome Diaz 6/20/25

The self-serve stack: Designing a PLG experience developers actually use

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Scaling DevRel without burning out your team
Jerome Diaz 6/19/25 Jerome Diaz 6/19/25

Scaling DevRel without burning out your team

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The docs-first launch: Why product marketing starts with documentation
Jerome Diaz 6/18/25 Jerome Diaz 6/18/25

The docs-first launch: Why product marketing starts with documentation

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From “readme” to revenue: Turning GitHub activity into product growth
Jerome Diaz 6/12/25 Jerome Diaz 6/12/25

From “readme” to revenue: Turning GitHub activity into product growth

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Build it where they are: Marketing inside the developer workflow
Jerome Diaz 6/11/25 Jerome Diaz 6/11/25

Build it where they are: Marketing inside the developer workflow

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From DevRel to docs: Building a marketing stack developers trust
Jerome Diaz 6/9/25 Jerome Diaz 6/9/25

From DevRel to docs: Building a marketing stack developers trust

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Speak API to me: crafting copy that resonates with technical audiences
Jerome Diaz 6/3/25 Jerome Diaz 6/3/25

Speak API to me: crafting copy that resonates with technical audiences

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Why most developer marketing fails and how to win them back
Jerome Diaz 5/29/25 Jerome Diaz 5/29/25

Why most developer marketing fails and how to win them back

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The silent funnel: How developer experience drives product growth
Jerome Diaz 5/23/25 Jerome Diaz 5/23/25

The silent funnel: How developer experience drives product growth

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Code over clickbait: creating content that developers actually read
Jerome Diaz 5/22/25 Jerome Diaz 5/22/25

Code over clickbait: creating content that developers actually read

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Marketing to developers isn’t about features it’s about flow
Jerome Diaz 5/21/25 Jerome Diaz 5/21/25

Marketing to developers isn’t about features it’s about flow

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Selling to skeptics: A no-BS guide to developer messaging
Jerome Diaz 5/20/25 Jerome Diaz 5/20/25

Selling to skeptics: A no-BS guide to developer messaging

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What developers hate about marketing (and how to fix it)
Jerome Diaz 5/16/25 Jerome Diaz 5/16/25

What developers hate about marketing (and how to fix it)

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The developer marketing playbook: What actually works in 2025
Jerome Diaz 5/13/25 Jerome Diaz 5/13/25

The developer marketing playbook: What actually works in 2025

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Using open source as a funnel: How to market without selling
Jerome Diaz 5/5/25 Jerome Diaz 5/5/25

Using open source as a funnel: How to market without selling

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Turning docs into demand: marketing through developer documentation
Jerome Diaz 5/2/25 Jerome Diaz 5/2/25

Turning docs into demand: marketing through developer documentation

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The API Launch Playbook: 5 Steps to a Successful Developer-Focused Rollout
Jerome Diaz 4/30/25 Jerome Diaz 4/30/25

The API Launch Playbook: 5 Steps to a Successful Developer-Focused Rollout

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