OUR(PRODUCTS).
Attribution is broken. So we rebuilt it.
Source is the AI-powered attribution platform that connects every website visit, page view, meeting, and closed deal so you finally know what’s actually driving revenue.
JOURNEYS.
Finally see how pipeline actually happens.
Lifecycle journeys from first click to closed deal. Multi-touch attribution: pick a model or run them side by side. LLM attribution for ChatGPT, Claude, Perplexity, and Gemini.
Lifecycle journey
Attribution models
LLM attribution
PERFORMANCE.
Turn marketing data into confident decisions.
Which pages quietly close deals
See the pages that show up in winning journeys, not just the ones that get traffic.
Real CAC. Real ROI.
Track blended CAC, goals, and expenses without waiting on a spreadsheet.
Win rate by channel
Rank channels and campaigns by win rate, deal size, and time to close.
Revenue health
LTV by channel and CAC payback, so finance and marketing read the same page.
TEAMS.
Loved by growth teams.
“Source caught a conversion I missed in Meta, on an ad I likely wouldn’t have kept running. At our stage, those little insights matter a ton.”
Ryan Doney, CEO, Pagedeck
“Source has the most intuitive, simple UI of any attribution product I’ve seen. The setup was fast.”
Youssef Kholeif, Founder, Deviant Digital
“We’ve tried every enterprise attribution tool and never got the insights we were looking for. Source is able to get at the insights we can action on to drive growth.”
Ethan Bechtel, Co-Founder & CEO, OhMD
PRICING.
Start free. Upgrade when you are ready.
FREE
$0
One pixel, core attribution, and your key integrations. Up to 100,000 events/mo. 3 months of stored data.
GROWTH
$149/mo
Everything in Free plus AI insights, multi-touch attribution, and Slack reporting. Up to 1,000,000 events/mo.
CUSTOM
Get in touch
Everything in Growth plus volume-based pricing and a dedicated growth consultant.
SOC 2 Type II and ISO 27001. Encrypted in transit and at rest. Never shared, sold, or used to train external models.
The growth engine for developer-first startups
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